We have a convention, an exhibit or a trade show in Miami, Florida almost every day. Add to that all the conventions in Orlando, Florida.
Many times, I'd watched the show attendees who were bored silly. They'd wander the show floors like zombies, barely acknowledging the bleak show booths.
And I thought, one balloon artist would make such a difference. Don't ask me why, but balloon art always attract crowds.
I say a balloon artist twisting balloon art live can generate more traffic to your booth, than a $1000 display.
Plus, a single balloon artist in your booth will almost guarantee media exposure. The media is looking for a photo opportunity, a colorful action photo. A balloon artist is just that.
An expensive trade show display hardly guarantees anything but expenses.